Variable catalog Subject W detail
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WA — Sex, age, education, and income
WB — Employment
WC — Race/ethnicity
WD — Religion
WE — Military service
WF — Household characteristics
WG — Internet access
WH — Other demographics
Education
Schedule
A
What is the highest level of school you have completed?
1
Grade 8 or lower
2
Some high school, no diploma
3
High school diploma or equivalent
4
Some college, no degree
5
Associate degree
6
Bachelor's degree
7
Master's degree
8
Professional degree
9
Doctorate degree
Household income
Schedule
A
Which one of the following includes your total household income in the past 12 months before taxes?
1
Less than $5,000
2
$5,000 to $7,499
3
$7,500 to $9,999
4
$10,000 to $12,499
5
$12,500 to $14,999
6
$15,000 to $19,999
7
$20,000 to $24,999
8
$25,000 to $29,999
9
$30,000 to $34,999
10
$35,000 to $39,999
11
$40,000 to $49,999
12
$50,000 to $59,999
13
$60,000 to $74,999
14
$75,000 to $84,999
15
$85,000 to $99,999
16
$100,000 to $124,999
17
$125,000 to $149,999
18
$150,000 to $174,999
19
$175,000 or more
Employment status
Schedule
A
Which statement best describes your current employment status?
1
Working as a paid employee
2
Working as a self-employee
3
Working as an owner or partner in a small business or professional firm
4
Working without pay in a family business or farm
5
Temporarily unemployed and looking for work
6
Retired
7
Disabled
8
Homemaker
9
Other
Work full or part time
Schedule
A
How many hours per week do you usually work at your ([if work multiple jobs:] main) job?
([If work multiple jobs:] By main job we mean the one at which you usually work the most hours.)
1
35 hours a week or more (work full time)
2
Less than 35 hours a week (work part time)
999
Skipped
Size of employer
Schedule
A
Counting all locations where your employer operates, what is the total number of persons who work for your employer ([if work multiple jobs:] at your main job)?
1
1
2
2 – 4
3
5 – 9
4
10 – 49
5
50 – 99
6
100 – 249
7
250 – 499
8
500 – 999
9
1,000 – 2,499
10
2,500 – 4,999
11
5,000 – 9,999
12
10,000 or more
999
Skipped
Primary work location
Schedule
A
Which of the following best describes your primary work location ([if work multiple jobs:] at your main job)?
1
Office environment outside home
2
Non-office environment (e.g., classroom, hospital, sales floor, manufacturing plant, outdoor location)
3
Mobile (e.g., on the road, at client sites)
4
Home office
5
Other
999
Skipped
Member of labor union
Schedule
B
Are you a member of a labor union?
1
Yes
2
No
3
Don't know
999
Skipped
Racial/ethnic identity
Schedule
A
1
Non-Hispanic white
2
Non-Hispanic black
3
Non-Hispanic other race
4
Hispanic
5
Two or more races, non-Hispanic
Race/ethnicity was calculated based on a series of questions asked in the KnowledgePanel core profile interview. This variable is a composite of the answers to those questions.
Religious denomination
Schedule
B
What is your religion?
1
Baptist, any denomination
2
Protestant (e.g., Methodist, Lutheran, Presbyterian, Episcopal)
3
Catholic
4
Mormon
5
Jewish
6
Muslim
7
Hindu
8
Buddhist
9
Pentecostal
10
Eastern Orthodox
11
Other Christian
12
Other non-Christian, please specify (verbatim answer in WD01r12v)
13
None
999
Skipped
Evangelical Christian
Schedule
B
Would you describe yourself as a born-again or evangelical Christian?
1
Yes
2
No
999
Skipped
9999
No data
This variable was not measured for all respondents in Wave B, as indicated by code 9999.
Served in military
Schedule
B
Have you ever served on active duty in the U.S. Armed Forces, Military Reserves, or National Guard? Please note that active duty does not include training for the Reserves or National Guard, but does include activation, for example, for the Persian Gulf War.
1
I am now on active duty.
2
I was on active duty in the past, but not now.
3
I have trained for the Reserves or National Guard, but have never been activated.
4
I have never served in the military.
999
Skipped
WFa — Household/family composition
WFb — Dwelling type
WFc — Geographic location
Marital status
Schedule
A
Are you now married, single, divorced, widowed, or separated?
1
Married
2
Single (never married)
3
Divorced
4
Widowed
5
Separated
Household dwelling type
Schedule
A
Which best describes the building where you live?
1
Single-family, detached house
2
Single-family, attached house
3
Apartment
4
Condominium or co-op
5
College dormitory
6
Manufactured or mobile home
7
Other
Home ownership
Schedule
A
Are your living quarters ...
1
Owned or being bought by you or someone in your household
2
Rented for cash
3
Occupied without payment of cash rent
State of residency
Schedule
A
1
Alabama (AL)
2
Alaska (AK)
4
Arizona (AZ)
5
Arkansas (AR)
6
California (CA)
8
Colorado (CO)
9
Connecticut (CT)
10
Delaware (DE)
11
District of Columbia (DC)
12
Florida (FL)
13
Georgia (GA)
15
Hawaii (HI)
16
Idaho (ID)
17
Illinois (IL)
18
Indiana (IN)
19
Iowa (IA)
20
Kansas (KS)
21
Kentucky (KY)
22
Louisiana (LA)
23
Maine (ME)
24
Maryland (MD)
25
Massachusetts (MA)
26
Michigan (MI)
27
Minnesota (MN)
28
Mississippi (MS)
29
Missouri (MO)
30
Montana (MT)
31
Nebraska (NE)
32
Nevada (NV)
33
New Hampshire (NH)
34
New Jersey (NJ)
35
New Mexico (NM)
36
New York (NY)
37
North Carolina (NC)
38
North Dakota (ND)
39
Ohio (OH)
40
Oklahoma (OK)
41
Oregon (OR)
42
Pennsylvania (PA)
44
Rhode Island (RI)
45
South Carolina (SC)
46
South Dakota (SD)
47
Tennessee (TN)
48
Texas (TX)
49
Utah (UT)
50
Vermont (VT)
51
Virginia (VA)
53
Washington (WA)
54
West Virginia (WV)
55
Wisconsin (WI)
56
Wyoming (WY)
WHb — Sexual orientation
WHc — Gun ownership
WHe — Environmental behavior
WHf — Consumer behavior
Have gay friends or relatives
Schedule
B
Do you have any friends or relatives who you know to be gay, lesbian, or bisexual?
1
Yes, friends
2
Yes, relatives
3
Yes, both
4
No
5
I would prefer not to answer this question.
999
Skipped
Sexual orientation
Schedule
B
Are you yourself gay, lesbian, or bisexual?
1
Yes
2
No
3
I would prefer not to answer this question.
999
Skipped
Guns in home
Schedule
B
Do you happen to have in your home or garage any guns or revolvers?
1
Yes
2
No
999
Skipped
Type of guns in home
Schedule
B
Is it (from WHc01, gun(s) at home) a pistol, shotgun, rifle, or another type of gun?
Multiple answers accepted:
WHc02rA
Pistol
WHc02rB
Shotgun
WHc02rC
Rifle
WHc02rZ
Other, please specify (verbatim answer in WHc02rZv)
1
Yes
2
No
999
Skipped
Environmental activities
Schedule
B
Many people also work to improve the environment. In the past 12 months, have you ...
Multiple answers accepted:
WHe01rA
Given money to an environmental organization
WHe01rB
Contributed time or expertise to an environmental group
WHe01rC
Recycled your newspapers or other papers
WHe01rD
Recycled your cans
WHe01rE
Recycled your glass
WHe01rF
Recycled your plastic
WHe01rG
Purchased a product specifically because it was made from recycled materials
WHe01rH
Taken steps to reduce your use of energy (oil, gasoline, electricity)
WHe01rZ
Other
1
Yes
2
No
999
Skipped
Describe self as environmentalist
Schedule
B
Would you describe yourself as an environmentalist?
1
Yes, definitely
2
Yes, somewhat
3
No
999
Skipped
Grocery shopping
Schedule
A
When it comes to grocery shopping for my household ...
1
I do all of it.
2
I do most of it.
3
I do some of it, someone else does most of it.
4
I don't do any of it, someone else does all of it.
999
Skipped
Pet ownership
Schedule
A
Which, if any, of the following pets do you have?
Multiple answers accepted:
WHf02rA
Cat
WHf02rB
Dog
WHf02rC
Fish
WHf02rD
Bird
WHf02rE
Gerbil, guinea pig, hamster, mouse, rabbit, or ferret
WHf02rF
Reptile
WHf02rG
Horse
WHf02rZ
Other
1
Yes
2
No
999
Skipped