Variable catalog Subject E detail
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EA — Media exposure in general
EB — Television
EC — Radio
ED — Newspapers
EE — Online media
EF — Opinions of media
Sources of campaign news
Schedule
Wave 1
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
All dates
From which of the following sources have you heard anything about the presidential campaign?
Multiple answers accepted:
EA01rA
Television news programs (morning or evening)
EA01rB
Newspapers
EA01rC
Television talk shows, public affairs, or news analysis programs
EA01rD
Internet sites, chat rooms, or blogs
EA01rE
Radio news or radio talk shows
EA01rF
News magazines
1
Yes
2
No
3
Have not heard anything about the presidential campaign
999
Skipped
Hours watched TV last night
Schedule
Wave 2
Wave 3
Wave 4
Wave 5
All dates
All dates
All dates
All dates
Last night, how many hours, if any, did you watch television between 6 and 11 pm?
1
Did not watch TV between 6 and 11 last night
2
Less than 1 hour
3
Between 1 and 2 hours, but less than 2 hours
4
Between 2 and 3 hours, but less than 3 hours
5
Between 3 and 4 hours, but less than 4 hours
6
Between 4 and 5 hours, but less than 5 hours
7
5 hours
999
Skipped
TV programs watched (part 1)
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
Filter
Which of the following programs do you watch regularly on television? Please check any that you watch at least once a month.
Multiple answers accepted:
EB02rA
The Simpsons
EB02rB
ABC News Nightline
EB02rC
ABC World News
EB02rD
Today Show
EB02rE
NBC Nightly News
EB02rF
The NewsHour with Jim Lehrer
EB02rG
BET News
EB02rH
Fox News
EB02rJ
Good Morning America
EB02rK
CBS Evening News
EB02rL
CBS Morning News
EB02rM
CNN Headline News / Newsroom
EB02rN
The Tonight Show with Jay Leno
EB02rP
America This Morning
EB02rQ
The Daily Show with Jon Stewart
EB02rR
{Wave 4; Wave 5 : America's Election Headquarters}
1
Yes
2
No
999
Skipped
TV programs watched (part 2)
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
Filter
Below are some additional television programs. Which of these do you watch regularly? Please check any that you watch at least once a month.
Multiple answers accepted:
EB03rA
60 Minutes
EB03rB
The Late Show with David Letterman
EB03rC
The O'Reilly Factor
EB03rD
The Early Show
EB03rE
Ellen DeGeneres Show
EB03rF
Face the Nation
EB03rG
Fox and Friends
EB03rH
Brothers and Sisters
EB03rJ
Frontline
EB03rK
Hannity and Colmes
EB03rL
Hannity's America
EB03rM
Hardball with Chris Matthews
EB03rN
{Wave 2 : Heartland with John Kasich}
EB03rP
24
EB03rQ
Late Edition with Wolf Blitzer
EB03rR
{Wave 4 9/6/08 – 11/4/08; Wave 5 : Morning Joe}
EB03rS
{Wave 5 : The Rachel Maddow Show}
1
Yes
2
No
999
Skipped
TV programs watched (part 3)
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
Filter
Below are some additional television programs. Which of these do you watch regularly? Please check any that you watch at least once a month.
Multiple answers accepted:
EB04rA
Meet the Press
EB04rB
MSNBC Live
EB04rC
CSI: Miami
EB04rD
Out in the Open
EB04rE
Oprah
EB04rF
Law and Order
EB04rG
Situation Room
EB04rH
Special Report with Brit Hume
EB04rJ
Larry King Live
EB04rK
CBS Sunday Morning
EB04rL
The Beltway Boys
EB04rM
{Wave 2 : The Big Story with John Gibson and Heather Nauert}
EB04rN
20/20
EB04rP
The Fox Report with Shepard Smith
EB04rQ
{Wave 4; Wave 5 : Campbell Brown's Election Center}
1
Yes
2
No
999
Skipped
TV programs watched (part 4)
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
Filter
Here is the last list of television programs. Please check any that you watch at least once a month.
Multiple answers accepted:
EB05rA
Big Love
EB05rB
This Week with George Stephanopoulos
EB05rC
The View
EB05rD
Scrubs
EB05rE
Lou Dobbs
EB05rF
The Colbert Report
EB05rG
Anderson Cooper 360
EB05rH
Geraldo at Large
EB05rJ
Countdown with Keith Olbermann
EB05rK
Dateline NBC
EB05rL
Family Guy
EB05rM
Studio B with Shepard Smith
EB05rN
Reliable Sources
EB05rP
Your World with Neil Cavuto
EB05rQ
McLaughlin Group
1
Yes
2
No
999
Skipped
Types of TV programs liked best
Schedule
Wave 5
All dates
Below is a list of different types of television programs that some people like to watch. Which of these types of programs do you like the best? Put a 1 next to it. Then select your second best liked type of television program, and put a 2 next to it, and put a 3 and 4 next to your third and fourth most liked type of program.
Multiple answers accepted:
EB06rA
Science fiction shows like Heroes or Star Trek Voyager
EB06rB
Comedies/sitcoms like Two and a Half Men or The Simpsons
EB06rC
Drama shows like Grey's Anatomy or Law and Order
EB06rD
Soap operas like General Hospital or One Life to Live
EB06rE
Reality TV shows like Survivor or Cops
EB06rF
Sports programs
EB06rG
Game shows like Jeopardy! or Family Feud
EB06rH
News programs
EB06rJ
Documentary programs on channels like the History Channel or the Discovery Channel
EB06rK
Music videos
Number:
1 – 4
5
Not ranked in top four
999
Skipped
Frequency of watching network news
Schedule
B
How often do you watch national network news programs such as NBC Nightly News, ABC World News Tonight, or CBS Evening News?
1
Three times a week or more
2
Every week or almost every week
3
One to three times a month
4
Less than once a month
5
Never
999
Skipped
Frequency of watching local TV news
Schedule
B
How often do you watch local news programs on television?
1
Three times a week or more
2
Every week or almost every week
3
One to three times a month
4
Less than once a month
5
Never
999
Skipped
Frequency of watching cable news
Schedule
B
How often do you watch cable news networks such as CNN, MSNBC, or Fox News?
1
Three times a week or more
2
Every week or almost every week
3
One to three times a month
4
Less than once a month
5
Never
999
Skipped
Frequency of watching Daily Show
Schedule
B
How often do you watch this nightly political program: Comedy Central's The Daily Show with Jon Stewart?
1
Every night or almost every night
2
A few times a week
3
Occasionally
4
Never
999
Skipped
9999
No data
This variable was not measured for all respondents in Wave B, as indicated by code 9999.
Frequency of watching Face the Nation
Schedule
B
How often do you watch this weekly political news program: CBS' Face the Nation?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
Frequency of watching Fox News Sunday
Schedule
B
How often do you watch this weekly political news program: Fox News Sunday?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
Frequency of watching Hardball
Schedule
B
How often do you watch this nightly political program: Hardball with Chris Matthews on MSNBC or CNBC?
1
Every night or almost every night
2
A few times a week
3
Occasionally
4
Never
999
Skipped
Frequency of watching Late Edition
Schedule
B
How often do you watch this weekly political news program: CNN's Late Edition with Wolf Blitzer?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
Frequency of watching McLaughlin Group
Schedule
B
How often do you watch this weekly political news program: The McLaughlin Group?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
Frequency of watching Meet the Press
Schedule
B
How often do you watch this weekly political news program: NBC's Meet the Press?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
Frequency of watching NewsHour
Schedule
B
How often do you watch this nightly political program: PBS' The NewsHour with Jim Lehrer?
1
Every night or almost every night
2
A few times a week
3
Occasionally
4
Never
999
Skipped
Frequency of watching O'Reilly Factor
Schedule
B
How often do you watch this nightly political program: Fox News' The O'Reilly Factor?
1
Every night or almost every night
2
A few times a week
3
Occasionally
4
Never
999
Skipped
Frequency of watching Situation Room
Schedule
B
How often do you watch this nightly political program: CNN's The Situation Room with Wolf Blitzer?
1
Every night or almost every night
2
A few times a week
3
Occasionally
4
Never
999
Skipped
9999
No data
This variable was not measured for all respondents in Wave B, as indicated by code 9999.
Frequency of watching This Week
Schedule
B
How often do you watch this weekly political news program: ABC's This Week?
1
Every week or almost every week
2
One to three times a month
3
Less than once a month
4
Never
999
Skipped
9999
No data
This variable was not measured for all respondents in Wave B, as indicated by code 9999.
Radio programs listened to
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
Which of the following radio programs do you listen to regularly? Please check any that you listen to at least once a month.
Multiple answers accepted:
EC01rA
The Rush Limbaugh Show
EC01rB
The Sean Hannity Show
EC01rC
Michael Savage, The Savage Nation
EC01rD
The Glenn Beck Program
EC01rE
Bill O'Reilly, Radio Factor
EC01rF
Dr. Laura Schlessinger
EC01rG
Laura Ingraham
EC01rH
The Neal Boortz Show
EC01rJ
The Mike Gallagher Show
EC01rK
The Jim Bohannon Show
EC01rL
The Clark Howard Show
EC01rM
The Mark Levin Show
EC01rN
Bill Bennett's Morning in America
EC01rP
The Jerry Doyle Show
EC01rQ
NPR's All Things Considered
1
Yes
2
No
999
Skipped
Newspapers read
Schedule
Wave 2
Wave 4
Wave 5
All dates
All dates
All dates
What newspaper or newspapers do you read regularly? Please list their complete names as well as you can, along with the city where they are published.
Multiple answers accepted:
ED01rA
Newspaper #1 (verbatim answer in ED01rAv)
ED01rB
City of publication #1 (verbatim answer in ED01rBv)
ED01rC
Newspaper #2 (verbatim answer in ED01rCv)
ED01rD
City of publication #2 (verbatim answer in ED01rDv)
1
Gave answer
2
Did not give answer
999
Skipped
Visit websites for campaign information
Schedule
Wave 2
1/1/08 – 2/7/08
Are there any Internet sites or blogs that you visit regularly which include information or discussion of the presidential campaign?
1
Yes
2
No
999
Skipped
Websites visited for campaign information
Schedule
Wave 2
2/8/08 – 3/31/08
Please list any Internet sites or blogs that you visit regularly, that is, at least once a month, that provide you with information about the presidential campaign.
Multiple answers accepted:
EE02rA
Site #1 (verbatim answer in EE02rAv)
EE02rB
Site #2 (verbatim answer in EE02rBv)
EE02rC
Site #3 (verbatim answer in EE02rCv)
EE02rD
Site #4 (verbatim answer in EE02rDv)
EE02rE
Site #5 (verbatim answer in EE02rEv)
1
Gave answer
2
Did not give answer
999
Skipped
Frequency of searching for Internet news
Schedule
B
How often do you search for news on the Internet?
1
Three times a week or more
2
Every week or almost every week
3
One to three times a month
4
Less than once a month
5
Never
999
Skipped
Press too easy or tough on candidates
Schedule
Wave 1
Wave 2
Wave 3
All dates
All dates
All dates
Would you say the press has been too easy, too tough, or fair in the way it has covered the presidential candidates over the past few months?
1
Too easy
2
Too tough
3
Fair
4
Too easy on some candidates, too tough on others
999
Skipped